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Page, Home Page, Site Optimization

  • By on January 4, 2009 | No Comments

    Page Optimization

    Page optimization is the process of making sure that your website functions in
    the most effective way possible in relation to search engines. The following
    are steps you can take to optimize your page:

    • Use your keywords in your page title. Place the most important keyword
    phrase close to the beginning of the page title. Do not put your site title on
    every page of your site unless you are really trying to brand that name. In that
    scenario, it still is usually best to place the site name at the end of the page
    titles.
    • Shorter site titles are usually better than really long ones.
    • Sometimes I overlap related keyword phrases in the page title. Overlapping
    keyword phrases in the page title can help you pick up multiple search phrases.
    For example, professional search engine marketing services helps me obtain good
    rankings for (1) search engine marketing, (2) professional search engine marketing, (3)
    search engine marketing services, and (4) professional search engine marketing services.
    • Meta tags are not extremely important, but they can help some. The meta
    description should be a sentence to a paragraph describing the page contents.
    The meta description tag can be seen in some search results, so you want to
    write it for human eyes and for it be compelling.
    • The meta keywords tag is probably not worth the time to make, but if you do
    make one, it should contain your primary keyword and its common
    misspellings and synonyms. Each keyword phrase in the keywords tag should
    be comma separated.
    • Use a single, descriptive H1 header on your page containing the keyword
    phrases similar to those you targeted in the page title. This helps reinforce the
    page title.
    • Use descriptive sub headers (H2 or H3) before every paragraph or every few
    paragraphs. This improves usability and helps define what the page is about to
    search engines without making the page look like it was written for a search
    engine.
    • Use bulleted lists and bolding to break up content and make it easier to read.
    • Write your content for human consumption. If you write exclusively for
    search engines, the pages will read poorly and nobody will want to look at
    them.

    Home Page Optimization

    In addition to page optimization for search engines, it is also important to
    optimize your site’s home page for customers in order to make sure it
    functions efficiently.

    • Make sure your home page builds credibility and directs consumers to the
    most important parts of your site.
    • Target your most competitive keyword phrase with the home page or with a
    page that is directly linked to from the home page.
    • Link to the major theme pages from your home page.
    • Link to your home page from every page of your site. Include your site name
    and/or the home page’s primary keyword phrase in the text links pointing to
    it.
    • If you think your site is being filtered out of the search results for being too
    focused on a word or phrase, you may want to make the link to your home
    page just say something like “home”.

    Site Optimization

    Your home page is just the starting point for what will probably be a very
    multi-layered and multifaceted website. As such, it is important to look at
    every page your site contains to ensure a cohesive, streamlined design that
    works well with search engines as well as customers. Keep the following in
    mind:

    • Use text-based navigation.
    • If you use graphic navigation, use descriptive alt text for your image links, and
    link to your primary pages from every page of your site using footer text links.
    • Use descriptive/keyword-rich breadcrumb navigation to help search engines
    understand the structure of your site.
    e.g., home page link(use keywords in it) > level 1 > level 2 >
    page I am on
    • Use a site map to help search engines spider through your site.
    • Whenever possible, use descriptive text when linking between pages of your
    site.
    • Link to other resources that improve your user’s experience. If you reference
    research and trusted sources within your content, readers will think of your
    content as information, rather than simply being sales-oriented.
    • Deep link to related articles and content from within the active content section
    of your page copy.
    • Use CSS to improve the look and feel of your pages. Put it in an external file.h2

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